FAD LOOK - Travel with Smart
Make travel planning easier for busy professionals with our user-friendly mobile app. Get personalised recommendations, simplify packing, and enjoy an enhanced travel experience.
FAD LOOK - Travel with Smart
Make travel planning easier for busy professionals with our user-friendly mobile app. Get personalised recommendations, simplify packing, and enjoy an enhanced travel experience.
FAD LOOK - Travel with Smart
Make travel planning easier for busy professionals with our user-friendly mobile app. Get personalised recommendations, simplify packing, and enjoy an enhanced travel experience.
Project Overview
The project aims to develop a one-stop platform that assists individuals in planning and packing for travel. It offers rental, styling, and purchasing of luxury clothes and accessories. The platform generates a personalised packing list by considering the user's destination, travel itinerary, and personal preferences and provides recommendations for rental, styling, and purchasing options. Users also have the opportunity to hire a personal stylist for additional assistance. The project involves user research to identify travellers' pain points and requirements and design and develop a user-friendly interface for packing and styling. The primary goal is to create a stress-free and improved travel experience by offering a seamless solution for all clothing and accessory needs.
Problem Statement
Busy professionals need a user-friendly mobile app that efficiently organises and optimises their travel planning process, resulting in wasted time, increased stress and missed opportunities. This target audience requires a comprehensive app to simplify travel arrangements, provide tailored recommendations, and enhance their overall travel planning experience.
Goal
We want to simplify travel planning for busy professionals through a seamless and efficient mobile app experience that provides personalised recommendations. Our goal is to alleviate the stress and uncertainty of packing by offering customised suggestions and ensuring a hassle-free process.
Project Timeline
The project timeline outlines the schedule and milestones for creating and launching the mobile app. It covers the research, design, development, testing, and deployment stages. The timeline guarantees that each phase is completed on time, leading to efficient progress and timely completion. It guides the team, stakeholders, and clients, specifying necessary deliverables and anticipated completion dates. Following the project timeline, the team can manage resources effectively, monitor progress, and ensure a successful and prompt mobile app launch.
My Role
I was this project's UI/UX designer and entirely owned the IOS App design, ensuring its successful completion. My role encompassed the entire design process, from conceptualisation to final delivery.
Key responsibilities included:
Conducting user research
Creating information Architect
Creating wireframes
Developing prototypes
Performing usability testing
Iterating on design solutions
By fulfilling these responsibilities, I aimed to create an intuitive, user-centric mobile app experience that aligns with the project objectives.
Design Process
This project followed the Double Diamond framework, which consists of four phases: Discover/Research, Define/Synthesis, Develop/Ideation, and Deliver/Implementation. Each step involved in-depth research, specifying design objectives, brainstorming innovative ideas, and planning for execution. This systematic approach guaranteed a thorough and customer-oriented design process from beginning to end.
User Interview
To gain deeper insights into the needs and frustrations of frequent travellers, we conducted user interviews with fashionable and busy business people who travel at least six times a year. The discussions focused on understanding the purpose of their travel and the frustrations they encounter while on the go.
Key Questions:
What is the primary purpose of your frequent travels?
Can you describe any specific frustrations or challenges you face while travelling?
How do you typically approach packing for your trips?
Are there any particular concerns or anxieties you have regarding packing?
Key Takeaways:
Based on the interviews, we found that most frequent travellers primarily engage in business or work-related travel. Packing emerged as a highly representative frustration and pain point among these individuals, with many expressing anxiety about overpacking or under-packing.
These valuable insights guided our decision-making process in prioritising critical features for the mobile app. By understanding our target audience's needs and pain points, we focused on developing features that would be most relevant and useful to them during their travels.
Persona 1
Empathy Map
Persona 2
Empathy Map
Persona 3
Empathy Map
Survey Analysis
Overall survey analysis shows that every individual considers their comfort while travelling.
Concerning consulting a stylist for vacations, around 88.9% of people feel it is helpful. Although this could be convenient, some people are open to new ideas or see it as a status symbol.
People who don't think this service is essential feel very insecure about sharing their wardrobe details as they fear being judged or feel it is an invasion of their privacy. They would rather spend more money on travel.
To get the most out of the service, clients have certain expectations. These include receiving current styling tips, the convenience of door-to-door and online services, and affordable pricing. Meeting these expectations ensures clients feel their time and money are well spent.
Rental
The rental service flow includes marketing advertisements and creating awareness, followed by customer and approach consultations. A meeting is then set up with the customer, who pays the consultancy fees and chooses the rental service. The package is explained, and a discussion takes place to understand the customer's preferences. Finally, the customer visits the office to finalise the rental service.
Subscription
The process of subscribing begins with marketing efforts to create awareness about the service. Customers are then provided with personalised guidance and advice through consultation. The next step is to visit the office and pay consultation fees. Customers choose a subscription plan, which is explained in detail. A meeting is then scheduled to understand the customer's preferences, likes, and dislikes to ensure a personalised experience. This process is customer-centric and seamless, covering marketing, consultation, plan selection, and understanding customer preferences.
Information Architecture
Wireframe
Wireframes are basic visual representations of an app or website's layout and structure. They highlight important elements and functions without emphasising visual details. Wireframes act as a blueprint, aiding designers and stakeholders in comprehending the user interface, page arrangements, and navigation flow. They give a clear and brief summary of the product's structure before delving into more intricate design work.
Design System
Design - Login screen
The login screens mockup section showcases login process that are both visually appealing and easy to use. These screens are designed to ensure secure access to user accounts. The input fields are well-designed, instructions are clear, and visual elements are attractive, all contributing to a seamless and engaging user experience.
Navigation Button & Screens
Our mockups have visually appealing and user-friendly designs that help users easily navigate different app sections. Each screen is designed to provide a seamless and intuitive experience for the user, ensuring efficient access to key features and enhancing overall usability.
Search and Product details
The app's search and product details sections are user-friendly and visually appealing, making it easy to browse and select women's clothing, coats, and jackets. The goal is to provide a seamless and enjoyable experience for users.
Payment Screens
Our app offers a seamless payment process with easy-to-use screens. Users can choose their preferred payment method and complete transactions securely and conveniently. Mockups are designed to simplify the process and enhance the user experience.
User Profile Screen
The User Profile Screen offers a user-friendly interface for managing personal info, preferences, and order history within the app.
Project Overview
The project aims to develop a one-stop platform that assists individuals in planning and packing for travel. It offers rental, styling, and purchasing of luxury clothes and accessories. The platform generates a personalised packing list by considering the user's destination, travel itinerary, and personal preferences and provides recommendations for rental, styling, and purchasing options. Users also have the opportunity to hire a personal stylist for additional assistance. The project involves user research to identify travellers' pain points and requirements and design and develop a user-friendly interface for packing and styling. The primary goal is to create a stress-free and improved travel experience by offering a seamless solution for all clothing and accessory needs.
Problem Statement
Busy professionals need a user-friendly mobile app that efficiently organises and optimises their travel planning process, resulting in wasted time, increased stress and missed opportunities. This target audience requires a comprehensive app to simplify travel arrangements, provide tailored recommendations, and enhance their overall travel planning experience.
Goal
We want to simplify travel planning for busy professionals through a seamless and efficient mobile app experience that provides personalised recommendations. Our goal is to alleviate the stress and uncertainty of packing by offering customised suggestions and ensuring a hassle-free process.
Project Timeline
The project timeline outlines the schedule and milestones for creating and launching the mobile app. It covers the research, design, development, testing, and deployment stages. The timeline guarantees that each phase is completed on time, leading to efficient progress and timely completion. It guides the team, stakeholders, and clients, specifying necessary deliverables and anticipated completion dates. Following the project timeline, the team can manage resources effectively, monitor progress, and ensure a successful and prompt mobile app launch.
My Role
I was this project's UI/UX designer and entirely owned the IOS App design, ensuring its successful completion. My role encompassed the entire design process, from conceptualisation to final delivery.
Key responsibilities included:
Conducting user research
Creating information Architect
Creating wireframes
Developing prototypes
Performing usability testing
Iterating on design solutions
By fulfilling these responsibilities, I aimed to create an intuitive, user-centric mobile app experience that aligns with the project objectives.
Design Process
This project followed the Double Diamond framework, which consists of four phases: Discover/Research, Define/Synthesis, Develop/Ideation, and Deliver/Implementation. Each step involved in-depth research, specifying design objectives, brainstorming innovative ideas, and planning for execution. This systematic approach guaranteed a thorough and customer-oriented design process from beginning to end.
User Interview
To gain deeper insights into the needs and frustrations of frequent travellers, we conducted user interviews with fashionable and busy business people who travel at least six times a year. The discussions focused on understanding the purpose of their travel and the frustrations they encounter while on the go.
Key Questions:
What is the primary purpose of your frequent travels?
Can you describe any specific frustrations or challenges you face while travelling?
How do you typically approach packing for your trips?
Are there any particular concerns or anxieties you have regarding packing?
Key Takeaways:
Based on the interviews, we found that most frequent travellers primarily engage in business or work-related travel. Packing emerged as a highly representative frustration and pain point among these individuals, with many expressing anxiety about overpacking or under-packing.
These valuable insights guided our decision-making process in prioritising critical features for the mobile app. By understanding our target audience's needs and pain points, we focused on developing features that would be most relevant and useful to them during their travels.
Persona 1
Empathy Map
Persona 2
Empathy Map
Persona 3
Empathy Map
Survey Analysis
Overall survey analysis shows that every individual considers their comfort while travelling.
Concerning consulting a stylist for vacations, around 88.9% of people feel it is helpful. Although this could be convenient, some people are open to new ideas or see it as a status symbol.
People who don't think this service is essential feel very insecure about sharing their wardrobe details as they fear being judged or feel it is an invasion of their privacy. They would rather spend more money on travel.
To get the most out of the service, clients have certain expectations. These include receiving current styling tips, the convenience of door-to-door and online services, and affordable pricing. Meeting these expectations ensures clients feel their time and money are well spent.
Rental
The rental service flow includes marketing advertisements and creating awareness, followed by customer and approach consultations. A meeting is then set up with the customer, who pays the consultancy fees and chooses the rental service. The package is explained, and a discussion takes place to understand the customer's preferences. Finally, the customer visits the office to finalise the rental service.
Subscription
The process of subscribing begins with marketing efforts to create awareness about the service. Customers are then provided with personalised guidance and advice through consultation. The next step is to visit the office and pay consultation fees. Customers choose a subscription plan, which is explained in detail. A meeting is then scheduled to understand the customer's preferences, likes, and dislikes to ensure a personalised experience. This process is customer-centric and seamless, covering marketing, consultation, plan selection, and understanding customer preferences.
Information Architecture
Wireframe
Wireframes are basic visual representations of an app or website's layout and structure. They highlight important elements and functions without emphasising visual details. Wireframes act as a blueprint, aiding designers and stakeholders in comprehending the user interface, page arrangements, and navigation flow. They give a clear and brief summary of the product's structure before delving into more intricate design work.
Design System
Design - Login screen
The login screens mockup section showcases login process that are both visually appealing and easy to use. These screens are designed to ensure secure access to user accounts. The input fields are well-designed, instructions are clear, and visual elements are attractive, all contributing to a seamless and engaging user experience.
Navigation Button & Screens
Our mockups have visually appealing and user-friendly designs that help users easily navigate different app sections. Each screen is designed to provide a seamless and intuitive experience for the user, ensuring efficient access to key features and enhancing overall usability.
Search and Product details
The app's search and product details sections are user-friendly and visually appealing, making it easy to browse and select women's clothing, coats, and jackets. The goal is to provide a seamless and enjoyable experience for users.
Payment Screens
Our app offers a seamless payment process with easy-to-use screens. Users can choose their preferred payment method and complete transactions securely and conveniently. Mockups are designed to simplify the process and enhance the user experience.
User Profile Screen
The User Profile Screen offers a user-friendly interface for managing personal info, preferences, and order history within the app.
Project Overview
The project aims to develop a one-stop platform that assists individuals in planning and packing for travel. It offers rental, styling, and purchasing of luxury clothes and accessories. The platform generates a personalised packing list by considering the user's destination, travel itinerary, and personal preferences and provides recommendations for rental, styling, and purchasing options. Users also have the opportunity to hire a personal stylist for additional assistance. The project involves user research to identify travellers' pain points and requirements and design and develop a user-friendly interface for packing and styling. The primary goal is to create a stress-free and improved travel experience by offering a seamless solution for all clothing and accessory needs.
Problem Statement
Busy professionals need a user-friendly mobile app that efficiently organises and optimises their travel planning process, resulting in wasted time, increased stress and missed opportunities. This target audience requires a comprehensive app to simplify travel arrangements, provide tailored recommendations, and enhance their overall travel planning experience.
Goal
We want to simplify travel planning for busy professionals through a seamless and efficient mobile app experience that provides personalised recommendations. Our goal is to alleviate the stress and uncertainty of packing by offering customised suggestions and ensuring a hassle-free process.
Project Timeline
The project timeline outlines the schedule and milestones for creating and launching the mobile app. It covers the research, design, development, testing, and deployment stages. The timeline guarantees that each phase is completed on time, leading to efficient progress and timely completion. It guides the team, stakeholders, and clients, specifying necessary deliverables and anticipated completion dates. Following the project timeline, the team can manage resources effectively, monitor progress, and ensure a successful and prompt mobile app launch.
My Role
I was this project's UI/UX designer and entirely owned the IOS App design, ensuring its successful completion. My role encompassed the entire design process, from conceptualisation to final delivery.
Key responsibilities included:
Conducting user research
Creating information Architect
Creating wireframes
Developing prototypes
Performing usability testing
Iterating on design solutions
By fulfilling these responsibilities, I aimed to create an intuitive, user-centric mobile app experience that aligns with the project objectives.
Design Process
This project followed the Double Diamond framework, which consists of four phases: Discover/Research, Define/Synthesis, Develop/Ideation, and Deliver/Implementation. Each step involved in-depth research, specifying design objectives, brainstorming innovative ideas, and planning for execution. This systematic approach guaranteed a thorough and customer-oriented design process from beginning to end.
User Interview
To gain deeper insights into the needs and frustrations of frequent travellers, we conducted user interviews with fashionable and busy business people who travel at least six times a year. The discussions focused on understanding the purpose of their travel and the frustrations they encounter while on the go.
Key Questions:
What is the primary purpose of your frequent travels?
Can you describe any specific frustrations or challenges you face while travelling?
How do you typically approach packing for your trips?
Are there any particular concerns or anxieties you have regarding packing?
Key Takeaways:
Based on the interviews, we found that most frequent travellers primarily engage in business or work-related travel. Packing emerged as a highly representative frustration and pain point among these individuals, with many expressing anxiety about overpacking or under-packing.
These valuable insights guided our decision-making process in prioritising critical features for the mobile app. By understanding our target audience's needs and pain points, we focused on developing features that would be most relevant and useful to them during their travels.
Persona 1
Empathy Map
Persona 2
Empathy Map
Persona 3
Empathy Map
Survey Analysis
Overall survey analysis shows that every individual considers their comfort while travelling.
Concerning consulting a stylist for vacations, around 88.9% of people feel it is helpful. Although this could be convenient, some people are open to new ideas or see it as a status symbol.
People who don't think this service is essential feel very insecure about sharing their wardrobe details as they fear being judged or feel it is an invasion of their privacy. They would rather spend more money on travel.
To get the most out of the service, clients have certain expectations. These include receiving current styling tips, the convenience of door-to-door and online services, and affordable pricing. Meeting these expectations ensures clients feel their time and money are well spent.
Rental
The rental service flow includes marketing advertisements and creating awareness, followed by customer and approach consultations. A meeting is then set up with the customer, who pays the consultancy fees and chooses the rental service. The package is explained, and a discussion takes place to understand the customer's preferences. Finally, the customer visits the office to finalise the rental service.
Subscription
The process of subscribing begins with marketing efforts to create awareness about the service. Customers are then provided with personalised guidance and advice through consultation. The next step is to visit the office and pay consultation fees. Customers choose a subscription plan, which is explained in detail. A meeting is then scheduled to understand the customer's preferences, likes, and dislikes to ensure a personalised experience. This process is customer-centric and seamless, covering marketing, consultation, plan selection, and understanding customer preferences.
Information Architecture
Wireframe
Wireframes are basic visual representations of an app or website's layout and structure. They highlight important elements and functions without emphasising visual details. Wireframes act as a blueprint, aiding designers and stakeholders in comprehending the user interface, page arrangements, and navigation flow. They give a clear and brief summary of the product's structure before delving into more intricate design work.
Design System
Design - Login screen
The login screens mockup section showcases login process that are both visually appealing and easy to use. These screens are designed to ensure secure access to user accounts. The input fields are well-designed, instructions are clear, and visual elements are attractive, all contributing to a seamless and engaging user experience.
Navigation Button & Screens
Our mockups have visually appealing and user-friendly designs that help users easily navigate different app sections. Each screen is designed to provide a seamless and intuitive experience for the user, ensuring efficient access to key features and enhancing overall usability.
Search and Product details
The app's search and product details sections are user-friendly and visually appealing, making it easy to browse and select women's clothing, coats, and jackets. The goal is to provide a seamless and enjoyable experience for users.
Payment Screens
Our app offers a seamless payment process with easy-to-use screens. Users can choose their preferred payment method and complete transactions securely and conveniently. Mockups are designed to simplify the process and enhance the user experience.
User Profile Screen
The User Profile Screen offers a user-friendly interface for managing personal info, preferences, and order history within the app.
UI Mockup
UI Mockup
UI Mockup
Available for Projects
Let's Collaborate and Bring your Vision to life.
Available for Projects
Let's Collaborate and Bring your Vision to life.
Available for Projects